4 New Year’s resolutions for your business in 2019

  The year end is a natural time for planning, so why not write some goals for the year ahead? Here are 4 great resolutions to get your started – and tips on how to keep them. 1. We will prioritise customer experience Did you make your customers feel special this year? Research shows that […]

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What your branding says about your business

The choices you make about style, tone, look and feel are the blueprint of your brand. Here’s how they reflect your business personality.     Colour When considering your business branding, colours are often the first thing that springs to mind. There are some established associations between colour and mood. Everyone’s associations are slightly different […]

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Bringing Print to Life:

Print always has value. It communicates. It intrigues. It helps to tell a story. Sometimes, however, you want print to deliver more. Augmented Reality can meet that request by creating a link between print and other media to extend a story, add more information, or add some fun! Augmented Reality can be implemented in several […]

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FEATURED PROJECT: Sydney Siege memorial

  The Sydney Siege memorial boxed book: Remembering Katrina and Tori, was designed and produced for The Department of Premier and Cabinet, is possibly one of the most important printing projects Digitalpress has embarked on. These memorial books and clamshell boxes were produced as a commemorative gift by the NSW Government for the family of […]

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This Paper Is Designed to Feed Bees

  The world’s bees are in danger. Pesticides, disease, and habitat and food source loss have caused bee populations to dwindle for years. To bring back these vital pollinators, one company is proposing an unusual solution: paper. The biodegradable Bee Saving Paper is made with glucose and contains seeds from the bee-feeding flower lacy phacelia […]

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The Reason ‘Going Paperless’ May Not Be the Greenest Option

When people find out that I advise companies on responsible sourcing of forest products, most immediately light up with excitement to share how their workplace is “green.” Usually without fail, what makes these workplaces “green” are initiatives to go paperless. And we’ve all received emails that include a line at the bottom encouraging you to […]

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10 reasons why catalogues are a marketing powerhouse

People engage through stories. They respond when inspired. While merchandising still matters, presenting your products in story form helps connect the reader to your brand on an emotional level to inspire action. Studies show that consumers enjoy reading magazine-like catalogues. That’s why they spend time engaging with them. In fact, the average time spent looking […]

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The Surprising Power of Print Marketing

  Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many […]

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Print, Politicians & International Print Day

This week I was invited to attend the Print 2 Parliament event held at Parliament House. With 60 Ministers in attendance it was like speed dating with politicians, but I LOVED IT! What a great opportunity to speak with our Federal Ministers about an industry I’m so passionate about… It was a privilege to be […]

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The 10 commandments of print

Juan Señor, President of global media consultancy Innovation Consulting, gives his ten pressing concerns for print…   1. PRINT DEAD? JUST A FABLE As new technologies arise, we love to conjure up and highlight fables, including the idea that print is dead. It’s not. The notion that one medium kills another is simply not true. […]

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