We are proud to have been involved in this great project and proud to have collaborated with Equilibrium Design.
Here is some information reproduced with kind permission from Bec Paton.
The second issue of IDEN is now out and explores the theme of making in industrial design. “In conceptualising the print and digital publication designs for this edition of IDEN, we interrogated the theme of ‘making’ from a number of angles through the book design itself.” Bec Paton, Equilibrium Design. See more here.
Equilibrium Ideation + Exploration
• We made a hand-cut ‘M’, which is the key graphic device utilised across the publication—to badge, sculpt pages and pattern.
• Given that making is at the core of a designer’s work, (including our own work as visual communicators, as we ideate, explore, prototype and produce), ‘M–W: make–work’, has been used for the identity for this edition—make it work!
• The ‘M’ in pattern form embodies the momentum that making affords, as signified in the forward arrows discovered in the counter-spaces.
• Engaging with the content for each article, we ‘made’ abstracted representations that picked up on the themes within each text, generating a tonal visual vocabulary and para-text, rather than being pure illustration.
Equilibrium Prototyping + Producing
• We made several prototypes of the physical book to make a unique artefact. The digital artefact interestingly changed from prototype to product as soon as it was approved.
• We designed the physical book such that we could collaborate with Digitalpress to exploit current best-practice for digitally printed publications using: innovative environmental paper stocks; a five ink print process, matte fuser and machine gearing to give us vibrant and crisp reproduction; specialty binding; and, a double-crash-fold poster as the dust jacket. We hand-folded these.
• The digital version of the book exploits interactive PDF features to facilitate navigation of the document and be optimised for screen.
See more here.