The Surprising Power of Print Marketing

  Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many […]

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PRINT 18 Chicago

  PRINT 18 was an inspiring adventure for informed print and marketing professionals. This highly regarded and credible three-day conference packed a punch with over eighty innovative and problem-solving, educational sessions to assist in all print matters. There were nowhere near enough hours in the day to fit it all in… I was fortunate enough […]

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The 10 commandments of print

Juan Señor, President of global media consultancy Innovation Consulting, gives his ten pressing concerns for print…   1. PRINT DEAD? JUST A FABLE As new technologies arise, we love to conjure up and highlight fables, including the idea that print is dead. It’s not. The notion that one medium kills another is simply not true. […]

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Paper made from sustainable forests is needed to start the paper cycle

The Paper Cycle cannot begin without new fibre from trees. Recycled fibres degrade after several uses and the paper industry needs fresh fibre from responsibly managed forests to keep the renewable cycle going. Here are the facts to be considered: In choosing your paper you must consider its full life cycle and not just the […]

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Facebook launches print campaigns

While some marketers believe spending their advertising dollars on digital platforms is the Holy Grail, social media giant Facebook has launched a number of print campaigns. Apple, Google, Facebook, LinkedIn, Airbnb, Uber plus a host of other tech brands have built their huge businesses using digital marketing. So why are they turning to print to […]

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The 2018 NSW Print Awards

Digitalpress has cleaned up at the NSW Printing Industry Craftmanship Awards (PICAs), collecting 15 medals at the state industry awards on 22nd May 2018. The most awarded printers on the night. The awards held in Old Government House in Parramatta had the entries on display in an art gallery style exhibition. The coveted Highly Commended […]

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How to choose the right printer

Digitalpress Print Masterclass Series – how to choose the right printer   Maker & Co bespoke creds document white ink print and singer sewn Building a strong relationship with your printer is more important today than it has ever been. When choosing and developing a relationship with your printer, price certainly plays an important part. […]

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Digitalpress Masterclass Series

Granted, it has been a trend for a while now, but while some creatives are simply content with the tactile feel of double-thick business cards – or cards of any kind for that matter – others take it to the extreme in oh-so-smart ways. First things first: Double-thick (duplex) paper is created by laminating two sheets […]

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Foils Ain’t Foils

I fondly recall my visits to the local newsagent in search of the perfect greeting card for my mother. Almost always I would reach towards the ones with the most ‘bling’ as this would certainly elicit the best ‘Oh!’ response from Mum and as a result produce a great return on my investment – the […]

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