The rise of B2B print media

Discover why B2B is one of the few areas of publishing and marketing that’s on the up. (Clue: it’s all about trust)   In these turbulent times, magazines and newspapers are fighting hard to maintain circulation and share of attention in an increasingly fragmented media landscape. But while the consumer titles chase after the increasingly […]

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The Coffee Cup Conundrum

With over seven million cups going to landfill every day, having your daily coffee is turning into a serious environmental problem. So what’s the solution?   A few years ago, the most pressing concern of most high street coffee drinkers was whether the bored-looking barista had spelt their name right. Now, in a new era […]

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4 New Year’s resolutions for your business in 2019

  The year end is a natural time for planning, so why not write some goals for the year ahead? Here are 4 great resolutions to get your started – and tips on how to keep them. 1. We will prioritise customer experience Did you make your customers feel special this year? Research shows that […]

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Bringing Print to Life:

Print always has value. It communicates. It intrigues. It helps to tell a story. Sometimes, however, you want print to deliver more. Augmented Reality can meet that request by creating a link between print and other media to extend a story, add more information, or add some fun! Augmented Reality can be implemented in several […]

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Your definitive guide to Greeting Card trends

  When it comes to trends for Greeting Cards and Stationery, the playing field is always changing. Taking inspiration from every corner, the trends in paper change as quickly as the clothes in our wardrobe. It can be a minefield – and if you’re a stationery designer, how do you know where to begin? Personalisation […]

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The Surprising Power of Print Marketing

  Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many […]

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PRINT 18 Chicago

  PRINT 18 was an inspiring adventure for informed print and marketing professionals. This highly regarded and credible three-day conference packed a punch with over eighty innovative and problem-solving, educational sessions to assist in all print matters. There were nowhere near enough hours in the day to fit it all in… I was fortunate enough […]

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Print, Politicians & International Print Day

This week I was invited to attend the Print 2 Parliament event held at Parliament House. With 60 Ministers in attendance it was like speed dating with politicians, but I LOVED IT! What a great opportunity to speak with our Federal Ministers about an industry I’m so passionate about… It was a privilege to be […]

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The 10 commandments of print

Juan Señor, President of global media consultancy Innovation Consulting, gives his ten pressing concerns for print…   1. PRINT DEAD? JUST A FABLE As new technologies arise, we love to conjure up and highlight fables, including the idea that print is dead. It’s not. The notion that one medium kills another is simply not true. […]

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