The Reason ‘Going Paperless’ May Not Be the Greenest Option

When people find out that I advise companies on responsible sourcing of forest products, most immediately light up with excitement to share how their workplace is “green.” Usually without fail, what makes these workplaces “green” are initiatives to go paperless. And we’ve all received emails that include a line at the bottom encouraging you to […]

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The Surprising Power of Print Marketing

  Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many […]

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PRINT 18 Chicago

  PRINT 18 was an inspiring adventure for informed print and marketing professionals. This highly regarded and credible three-day conference packed a punch with over eighty innovative and problem-solving, educational sessions to assist in all print matters. There were nowhere near enough hours in the day to fit it all in… I was fortunate enough […]

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Print, Politicians & International Print Day

This week I was invited to attend the Print 2 Parliament event held at Parliament House. With 60 Ministers in attendance it was like speed dating with politicians, but I LOVED IT! What a great opportunity to speak with our Federal Ministers about an industry I’m so passionate about… It was a privilege to be […]

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The 10 commandments of print

Juan Señor, President of global media consultancy Innovation Consulting, gives his ten pressing concerns for print…   1. PRINT DEAD? JUST A FABLE As new technologies arise, we love to conjure up and highlight fables, including the idea that print is dead. It’s not. The notion that one medium kills another is simply not true. […]

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Sustainable Forestry

To address the many misconceptions that print and paper are bad for the environment and lead to deforestation, Two Sides have a series of fact sheets available to download for free. Titled Paper Production and Sustainable Forests, the latest fact sheet explores the issue of sustainable forest management and gathers the most up-to-date information and […]

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Facebook Ads Replicate Print Catalogues

The catalogue’s reign as a dominant force in marketing is over, but advertisers are still desperate to harness its power. And, Facebook has a new ad format intended to do just that.     The number of catalogues sent every year in the US has halved since 2007, dropping by nearly 10 million, according to […]

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To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Instead

Here’s an unexpected bright spot for the struggling print industry. One French advertiser is taking its digital banner ads and putting them into a newspaper…   Boursorama Bank, a subsidiary of Société Genéralé that specialises in online banking and finance, is running a promotion that offers a €130 credit for an account opened between Nov. […]

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Paper is one of the most recycled products in the world

The paper industry is a leading recycler, and with local collecting systems improving, it is anticipated that it will increase its recycling rates further. It is estimated that, with improved recovery, reduction in landfill can be achieved. In fact, paper is recycled more than any other household item. –ABS Waste Management and Transport Use, 2009 […]

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