What your branding says about your business

The choices you make about style, tone, look and feel are the blueprint of your brand. Here’s how they reflect your business personality.     Colour When considering your business branding, colours are often the first thing that springs to mind. There are some established associations between colour and mood. Everyone’s associations are slightly different […]

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10 reasons why catalogues are a marketing powerhouse

People engage through stories. They respond when inspired. While merchandising still matters, presenting your products in story form helps connect the reader to your brand on an emotional level to inspire action. Studies show that consumers enjoy reading magazine-like catalogues. That’s why they spend time engaging with them. In fact, the average time spent looking […]

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