10 reasons why catalogues are a marketing powerhouse

People engage through stories. They respond when inspired. While merchandising still matters, presenting your products in story form helps connect the reader to your brand on an emotional level to inspire action. Studies show that consumers enjoy reading magazine-like catalogues. That’s why they spend time engaging with them. In fact, the average time spent looking […]

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Facebook Ads Replicate Print Catalogues

The catalogue’s reign as a dominant force in marketing is over, but advertisers are still desperate to harness its power. And, Facebook has a new ad format intended to do just that.     The number of catalogues sent every year in the US has halved since 2007, dropping by nearly 10 million, according to […]

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To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Instead

Here’s an unexpected bright spot for the struggling print industry. One French advertiser is taking its digital banner ads and putting them into a newspaper…   Boursorama Bank, a subsidiary of Société Genéralé that specialises in online banking and finance, is running a promotion that offers a €130 credit for an account opened between Nov. […]

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