When people find out that I advise companies on responsible sourcing of forest products, most immediately light up with excitement to share how their workplace is “green.” Usually without fail, what makes these workplaces “green” are initiatives to go paperless. And we’ve all received emails that include a line at the bottom encouraging you to […]
People engage through stories. They respond when inspired. While merchandising still matters, presenting your products in story form helps connect the reader to your brand on an emotional level to inspire action. Studies show that consumers enjoy reading magazine-like catalogues. That’s why they spend time engaging with them. In fact, the average time spent looking […]
Imagine conducting your business entirely with handwritten communication. (Now shudder.) Digital is much more convenient, but print media can be essential in running a company that solely exists online. Wait, isn’t print marketing largely on its deathbed? Wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Though many […]
PRINT 18 was an inspiring adventure for informed print and marketing professionals. This highly regarded and credible three-day conference packed a punch with over eighty innovative and problem-solving, educational sessions to assist in all print matters. There were nowhere near enough hours in the day to fit it all in… I was fortunate enough […]
I am extremely proud to have been elected National Board member of the Printing Industries Association of Australia (PIAA). I think with my experience and enthusiasm, I can make a significant difference. I think I have a lot of contacts in the industry and I want to reach out to every one of them and […]
This week I was invited to attend the Print 2 Parliament event held at Parliament House. With 60 Ministers in attendance it was like speed dating with politicians, but I LOVED IT! What a great opportunity to speak with our Federal Ministers about an industry I’m so passionate about… It was a privilege to be […]
Juan Señor, President of global media consultancy Innovation Consulting, gives his ten pressing concerns for print… 1. PRINT DEAD? JUST A FABLE As new technologies arise, we love to conjure up and highlight fables, including the idea that print is dead. It’s not. The notion that one medium kills another is simply not true. […]
To address the many misconceptions that print and paper are bad for the environment and lead to deforestation, Two Sides have a series of fact sheets available to download for free. Titled Paper Production and Sustainable Forests, the latest fact sheet explores the issue of sustainable forest management and gathers the most up-to-date information and […]
The catalogue’s reign as a dominant force in marketing is over, but advertisers are still desperate to harness its power. And, Facebook has a new ad format intended to do just that. The number of catalogues sent every year in the US has halved since 2007, dropping by nearly 10 million, according to […]
Here’s an unexpected bright spot for the struggling print industry. One French advertiser is taking its digital banner ads and putting them into a newspaper… Boursorama Bank, a subsidiary of Société Genéralé that specialises in online banking and finance, is running a promotion that offers a €130 credit for an account opened between Nov. […]