Facebook Ads Replicate Print Catalogues

The catalogue’s reign as a dominant force in marketing is over, but advertisers are still desperate to harness its power. And, Facebook has a new ad format intended to do just that.     The number of catalogues sent every year in the US has halved since 2007, dropping by nearly 10 million, according to […]

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To Dodge Ad Blockers, This Bank Ran Banner Ads in Newspapers Instead

Here’s an unexpected bright spot for the struggling print industry. One French advertiser is taking its digital banner ads and putting them into a newspaper…   Boursorama Bank, a subsidiary of Société Genéralé that specialises in online banking and finance, is running a promotion that offers a €130 credit for an account opened between Nov. […]

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Paper is one of the most recycled products in the world

The paper industry is a leading recycler, and with local collecting systems improving, it is anticipated that it will increase its recycling rates further. It is estimated that, with improved recovery, reduction in landfill can be achieved. In fact, paper is recycled more than any other household item. –ABS Waste Management and Transport Use, 2009 […]

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Paper made from sustainable forests is needed to start the paper cycle

The Paper Cycle cannot begin without new fibre from trees. Recycled fibres degrade after several uses and the paper industry needs fresh fibre from responsibly managed forests to keep the renewable cycle going. Here are the facts to be considered: In choosing your paper you must consider its full life cycle and not just the […]

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Did you know paper has one of the lowest carbon footprints?

It’s myth that paper production is energy intensive and has a high carbon footprint, in fact, paper has one of the lowest carbon footprints…   According to the Australasian Industry Paper Industry Association Ltd, Pulp Paper & Print is one of the smallest emitters of the major industry sectors on the planet, responsible for just 1.1% […]

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Facebook launches print campaigns

While some marketers believe spending their advertising dollars on digital platforms is the Holy Grail, social media giant Facebook has launched a number of print campaigns. Apple, Google, Facebook, LinkedIn, Airbnb, Uber plus a host of other tech brands have built their huge businesses using digital marketing. So why are they turning to print to […]

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